Privacy Policy

Effective Date: July 26, 2026 · Last Updated: July 26, 2026

Sound ("Sound," "we," "us," or "our") is a service operated by Max Gatenby LLC, a New Jersey limited liability company, doing business as ("DBA") Sound. This Privacy Policy explains how we collect, use, share, and protect your information when you use our website (soundgroup.net), subscribe to our email and/or text message updates, or otherwise interact with our services (the "Services").

By using our Services, you agree to this Privacy Policy. If you do not agree, please do not use the Services.

1. Information We Collect

You provide directly: phone number and/or email; optional name, location/area, and genre preferences; communications you send us; and, for venues/performers/advertisers, business and event information you submit. Collected automatically: usage data (opens, clicks, interactions), device/log data (IP address, browser, general device info), and cookies/similar technologies.

2. How We Use Your Information

To deliver the updates you signed up for by email and/or text; personalize events by area/preference; operate and improve the Services; measure engagement (opens/clicks) and provide aggregate performance data to advertising partners; communicate with you; and comply with legal obligations.

3. SMS / Text Messaging Terms

By providing your phone number and opting in, you consent to receive recurring marketing and informational text messages from Sound about local live-music events and related content.

  • Message frequency varies; typically 1–2 messages per week.

  • Message and data rates may apply.

  • Reply STOP to opt out at any time; reply HELP for help or contact info@soundgroup.net.

  • Consent is not a condition of any purchase.

  • We do not sell your mobile phone number or SMS opt-in data, and we do not share it with third parties for their own marketing.

4. Email Communications

If you provide your email, you consent to receive email updates. Unsubscribe any time via the link in every email. Service messages necessary to operate the Services may still be sent where permitted by law.

5. How We Share Information

We do not sell your personal information. We share only: with service providers (email/SMS platforms, hosting, analytics) who may use it only to provide services to us; aggregate/de-identified data (e.g., "this listing received 180 clicks") with advertising partners; as required by law or to protect rights and safety; and in a business transfer (merger, acquisition, or sale of assets), consistent with this Policy.

6. Data Retention

We retain your information while you are subscribed or as needed to provide the Services. On opt-out or deletion request, we stop messaging you and delete or de-identify your personal information from active systems, except where retention is legally required.

7. Cookies and Tracking

We may use cookies, pixels, and similar technologies to operate the Services, remember preferences, and measure engagement. You can control cookies via your browser settings.

8. Your Choices and Rights

Opt out of texts: reply STOP. · Unsubscribe from email: link in any email. · Access, correct, or delete your information: contact info@soundgroup.net


New Jersey Residents (New Jersey Data Privacy Act): As a New Jersey resident, you have the right to (a) confirm whether we process your personal data and access it; (b) correct inaccuracies; (c) delete personal data; (d) obtain a portable copy; and (e) opt out of the processing of your personal data for targeted advertising, the sale of personal data, or certain profiling. We do not sell personal data. To exercise these rights, contact us at info@soundgroup.net. You may appeal a decision regarding your request by replying to our response. We will not discriminate against you for exercising these rights.

Other State Residents: Depending on your state, you may have similar rights (to know, access, correct, delete, and opt out of certain sharing). We honor applicable rights. We do not sell personal information.

9. Children's Privacy

The Services are intended for users 18 and older. We do not knowingly collect information from anyone under 18. Contact us if you believe a minor provided information and we will delete it.

10. Data Security

We use reasonable administrative, technical, and physical safeguards. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Policy and will post the revised version here with a new "Last Updated" date. Continued use after changes constitutes acceptance.

12. Contact

Max Gatenby LLC (DBA Sound) · Email: info@soundgroup.net · Website: soundgroup.net · 239 Spring Street, Red Bank NJ 07701